GLAD
The Maryland Co-Owner Turning Clicks Into Revenue
At 47, Paraskevi Tsatsopita sits on the advisory board and co-owns ConvertPolo, a conversion agency that has run more than 1,200 experiments across 140-plus websites. She opens GLAD's 2026 class of fifty.
Most people never notice the work Paraskevi Tsatsopita does. It hides in the half second before someone adds a product to a cart, in the sentence above a checkout button, in the version of a page that quietly outperforms the one it replaced. Conversion rate optimisation is an unglamorous trade, measured in percentage points rather than headlines.
It is also, increasingly, the difference between a consumer brand that survives its own ad spend and one that does not. Tsatsopita, 47, has co-owned ConvertPolo and sat on its advisory board since August 2023, working from Maryland while the firm's operating team runs out of India.
50 Women Under 50
GLAD's annual selection of fifty women under fifty whose work changed something measurable in the past year. Operators, owners and builders, chosen for what shipped rather than for the size of the logo behind them.
Profiles publish one at a time as interviews are completed. The 2026 edition opened on 22 September.
See the 2026 listMore from GLAD
Paraskevi Tsatsopita
Co-owner, ConvertPolo. Ellicott City, Maryland. On owning a stake in the trade that decides whether traffic pays for itself.
To be announced
Interviews for the remaining forty-nine are underway. Nominations go to hello@glad.casa.
How we pick, and how we source
The selection rules for the list, and the line GLAD holds between a person's record and their company's.